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Videos
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Citation

Mociulsky, M. (2021a, October 25). Trends that impact and transform the Latin consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-that-impact-and-transform-the-latin-consumer


Research papers
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Citation

Mociulsky, M. (2021a, October 25). Trends that impact and transform the Latin consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-that-impact-and-transform-the-latin-consumer-11787


Videos

How female representations shaped female emotions and consumption over the decades (Spanish)

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi
May 14, 2018
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Citation

Mociulsky, Alarcón and Tarzibachi (2018a, May 14). How female representations shaped female emotions and consumption over the decades (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-female-representations-shaped-female-emotions-and-consumption-over-the-decades-spanish-


Research papers

Performance: The "F word"

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi
Company: Trendsity SRL
March 19, 2018
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Citation

Mociulsky, Alarcón and Tarzibachi (2018a, March 19). Performance: The "F word". ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/performance-the-f-word-


Videos

Behind the curtain (Spanish)

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation
Authors: Mariela Mociulsky, Ximena Díaz Alarcón
Company: Trendsity SRL
June 15, 2016
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Citation

Mociulsky and Alarcón (2016a, June 15). Behind the curtain (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/behind-the-curtain-spanish-


Research papers

Behind the curtain

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation
Authors: Mariela Mociulsky, Ximena Díaz Alarcón
Company: Trendsity SRL
April 13, 2016
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Citation

Mociulsky and Alarcón (2016a, April 13). Behind the curtain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/behind-the-curtain


Research papers

Developing a decision-making system to build a new corporate image

This paper presents the development of a second-generation strategic business concept for Farmacity, a company that led the implantation of a new full service retail business model in Argentina.The Project has been completely developed and is now...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Mariela Mociulsky, Esteban Foulkes, Federico Mahon, Guillermo Bustos, Carmen Suen Blanc, Carolina Porcari, Fernando Moiguer
Companies: The Leading Edge, Compañia de Negocios Moiguer
October 24, 2004
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Citation

Mociulsky et al. (2004a, October 24). Developing a decision-making system to build a new corporate image. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-a-decision-making-system-to-build-a-new-corporate-image


Research papers

Developing a decision-making system to build a new corporate image (Spanish)

This paper presents the development of a second-generation strategic business concept for Farmacity, a company that led the implantation of a new full service retail business model in Argentina.The Project has been completely developed and is now...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Mariela Mociulsky, Esteban Foulkes, Federico Mahon, Guillermo Bustos, Carmen Suen Blanc, Carolina Porcari, Fernando Moiguer
Companies: The Leading Edge, Compañia de Negocios Moiguer
October 24, 2004
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Citation

Mociulsky et al. (2004a, October 24). Developing a decision-making system to build a new corporate image (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-a-decision-making-system-to-build-a-new-corporate-image-spanish-


Research papers

Shaping high level business decisions through dynamic understanding of consumer insights

Clarín, an Argentine daily newspaper, has the largest circulation within Spanish-speaking countries and is the world's eighth largest newspaper. As with newspapers worldwide, Clarín is experiencing readership declines among the younger audience...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Esteban Coll, Fernando Moiguer, Ricardo Kirschbaum, Mariela Mociulsky, Guillermo Oliveto, Jorge Karol
Companies: Compañia de Negocios Moiguer, CCR Group
September 19, 2004
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Citation

Coll et al. (2004a, September 19). Shaping high level business decisions through dynamic understanding of consumer insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/shaping-high-level-business-decisions-through-dynamic-understanding-of-consumer-insights